Salesforce Marketing Cloud Specialist (APS 6 Equivalent)

Do you thrive in a collaborative, purpose-led environment where your technical expertise and creative thinking improve customer engagement on a national scale? Join a forward-thinking government agency and contribute to delivering accessible and impactful communications that support communities across Australia.

• Location: National (remote/hybrid working options available)
• Employment Type: Casual Labor hire assignment based on fulltime hours
• Rate: APS6 Equivalent $60.26 p/h + super
• Work Arrangements: Flexible working options available

About the Role

As a Salesforce Marketing Cloud Campaign Specialist, you'll play a key role in planning, delivering, and optimising multi-channel digital marketing campaigns across the Salesforce Marketing Cloud (SFMC) platform. You will help lead the agency's digital communications strategy by designing high-impact email and SMS journeys, supporting platform improvements, and building audience relationships that help inform and empower Australians.

Your key responsibilities will include, but are not limited to:

• Designing and deploying targeted campaigns using Email Studio, Journey Builder, and Automation Studio
• Executing large-scale BAU and bulk sends (700k+ recipients), segmentation, and A/B testing
• Developing responsive and accessible email templates and landing pages using WYSIWYG, HTML, and CSS
• Utilising AMPscript for dynamic content and personalisation
• Collaborating with stakeholders to improve the SFMC service offer and functionality
• Supporting reporting, analytics, and continuous improvement through tools like Google Analytics, Datorama, and native SFMC dashboards
• Supporting baseline evaluations, governance processes, and training of peers in SFMC best practice
• Ensuring campaign compliance with CAN-SPAM, GDPR, and WCAG 2.1 accessibility standards
• Other duties as required

About You

To be successful in this role, you will have:

• 2+ years of hands-on Salesforce Marketing Cloud experience
• Proven success delivering high-volume multi-channel campaigns, including SMS and email
• Strong knowledge of AMPscript, HTML/CSS, audience segmentation, and automation flows
• Experience in campaign testing, quality assurance (Litmus or Email on Acid), and performance optimisation based on KPIs
• Excellent stakeholder engagement and project delivery skills, with the ability to manage competing priorities
• An understanding of compliance and deliverability standards across regulated industries (e.g., government, healthcare, finance)
• Familiarity with Mobile Studio, Contact Builder, and managing data extensions
• Tertiary qualifications in marketing, communications, or a related discipline
• Salesforce Marketing Cloud Email Specialist or Admin certification

If you're looking to apply your digital marketing and technical expertise to a mission-driven government organisation making a national impact, we encourage you to apply. Please note applications close Sunday 6th of July. Only shortlisted candidates will be notified.

At HOBAN we encourage applications from people with disability, people from diverse cultural and linguistic backgrounds, people of all genders, LGBTI people, and Aboriginal and Torres Strait Islander people.

We provide reasonable adjustments; including alternate formats to the recruitment process for individuals with disability. If you require an adjustment to be made during the recruitment process, please email our Adjustments Coordinator at adjustments@hoban.com.au or visit hoban.com.au/adjustments for additional contact details.