APS 6 level Salesforce Marketing Cloud Campaign Specialist

HOBAN Recruitment is recruiting for an experienced APS 6 level Digital Marketing Specialist to join a leading agency, located in DEAKIN ACT.

This exciting opportunity will see you leverage your expertise in Salesforce Marketing Cloud (SFMC) to deliver high-quality digital marketing campaigns, ensuring seamless customer engagement across email and SMS channels.
You'll be responsible for managing end-to-end digital campaigns, improving service offerings, and optimizing marketing platforms to ensure maximum performance and impact. If you're passionate about digital marketing, thrive on challenges, and are looking for an opportunity to expand your skills, this is the role for you!

Key Responsibilities:

• Build, execute, and manage digital marketing campaigns (email and SMS) through Salesforce Marketing Cloud.
• Support the enhancement of SFMC configuration with a focus on accessibility and performance.
• Analyse and monitor digital marketing products to drive continuous improvements.
• Collaborate with cross-functional teams to improve the service offering and digital marketing strategies.
• Design and code improved email templates for strategic and operational communications.
• Support the growth of SFMC publishing capabilities within the team.
• Manage audience segmentation and contribute to the expansion of digital marketing products.
• Deliver multi-channel campaigns, ensuring high volume sends (500k+) are deployed effectively.

Benefits:

• Competitive pay rate of $60.26 per hour, including casual loading, providing you with financial stability and recognition for your expertise.
• 12% superannuation to secure your future and support your retirement planning.
• Start date ASAP, allowing you to embark on this exciting opportunity without delay.
• Full-time position, offering 37.5 hours per week, Monday to Friday, enabling a healthy work-life balance and time.
• Collaborative and inclusive work environment that values innovation.
• Make a difference by supporting participants with complex needs.
• Opportunity to shape and deliver impactful marketing campaigns.

About You:
We're looking for someone with a strong background in digital marketing and a solid understanding of Salesforce Marketing Cloud (SFMC).

To succeed in this role, you will need to possess:

Skills & Experience:

• Minimum 5 years' experience in digital marketing, particularly in email marketing and automation.
• Advanced proficiency in SFMC, including Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Experience designing, building, and deploying high-volume campaigns (500k+ recipients).
• Proficiency in segmentation, A/B testing, and campaign analytics (CTR, open rates, conversions).
• Expertise in email development, including responsive design, HTML/CSS, and AMPScript.
• Strong communication skills with the ability to collaborate effectively across teams.
• Experience in regulated industries (finance, healthcare, retail) is advantageous.
• A solid understanding of compliance regulations such as CAN-SPAM, GDPR, and WCAG 2.1 accessibility standards.

Qualifications:

• Tertiary qualifications in Marketing, Communications, or related fields (preferred).
• Salesforce Marketing Cloud Email Specialist or Admin certification is highly regarded.

Please note you do need to be an AUSTRALIAN CITIZEN for this Federal Government role
Positions close for submissions FRIDAY 4th JULY 2025 COB.

At HOBAN we encourage applications from people with disability, people from diverse cultural and linguistic backgrounds, people of all genders, LGBTI people, and Aboriginal and Torres Strait Islander people.

We provide reasonable adjustments; including alternate formats to the recruitment process for individuals with disability. If you require an adjustment to be made during the recruitment process, please email our Adjustments Coordinator at adjustments@hoban.com.au or visit hoban.com.au/adjustments for additional contact details.