With over 12 million Australian users and growing, LinkedIn is a crucial platform for professionals to network, find job opportunities, and stay updated on industry trends. As so many opportunities are being generated on the platform, what prospects could you be missing out on from having an outdated profile?
Your LinkedIn profile is a digital representation of your professional identity, making it essential to keep it current and engaging. In this guide, we’ll explore the steps you can take to optimise your LinkedIn profile for 2024.
Visibility on LinkedIn:
Ensure you’re easily discoverable by utilising LinkedIn’s advanced search functionality. Be mindful of industry-specific keywords employers and recruiters may use to find candidates with your skills.
Keywords are the Key
Keywords are the specific words or phrases people type into search engines when looking for information. Including these keywords in your LinkedIn page improves your chances of appearing higher in searches.
If you’re a graphic designer and you include keywords like “freelance design” and “design portfolio” on your page, it is more likely that your profile will appear at the top of search results.
“Project Manager at ACME Co – Helping People Reach Their Employment Goals”
“Project Manager at ACME Co – 20 Years of Experience in Technology Sales | Motivated by Meeting Clients’ Needs”
Crafting an Effective Headline:
Your headline is one of the first things people notice. Use the 220 characters to provide a concise yet impactful summary of your role, such as your job title, company, and a brief statement showcasing your expertise or motivation.
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